This consortium meeting brings together academic experts and senior industry leaders to develop an evidence-based understanding of how generative AI, as a general-purpose technology, is reshaping innovation processes, organizational design, and value creation.

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Through research-driven presentations, real-world cases (including Zillow, Moderna, and Airbus), and interactive exercises, the meeting examines where GenAI creates genuine innovation value—and where it introduces new risks, false confidence, or organizational bottlenecks.

The program emphasizes the “hard innovation” requirements of GenAI adoption, including data foundations, governance, decision quality, and changes to workflows, rather than treating AI as a standalone tool.

Participants engage in company-specific breakouts and hands-on experimentation to map GenAI use cases, stress-test assumptions, and identify practical pathways for implementation within their own organizations.

Overall, the meeting aims to move beyond hype toward actionable insights on how firms can responsibly integrate GenAI into innovation systems to build sustainable competitive advantage.