Implementing Transformational Innovations - Part 2
- Ananya Sheth
- May 30, 2024
- 1 min read
Updated: Jun 8, 2024
with Julian Birkinshaw at P&G, Cincinnati - May 30, 2024
This symposium (part 2), was led by Professor Julian Birkinshaw. It focused on the latest research on emerging technologies and their potentially disruptive effect on large incumbent firms. Prof. Birkinshaw framed the impact of emerging technologies as supply side vs demand side impacts, and demonstrated evidence to support his counter-popular narrative regarding actual disruption of incumbents as a result of emerging technology. Prof. Birkinshaw shared his early findings on generative AI and also discussed 'contextual ambidexterity' - a scholarly contribution he is his most well known for.
Julian Birkinshaw

Professor Birkinshaw is a Fellow of the British Academy, the Strategic Management Society, and the (American) Academy of Management. He has PhD and MBA degrees in Business from the Richard Ivey School of Business, Western University, Canada, and a BSc (Hons) from the University of Durham, UK. He was awarded Honorary Doctorates by the Stockholm School of Economics in 2009 and Copenhagen Business School in 2018.
Professor Birkinshaw is a recognised thought-leader on the impact of digital technology on the strategy and organsation of established companies, for example such topics as digital disruption, agile working, corporate entrepreneurship, business model innovation and management innovation. He is the author of fifteen books, including Mindtools for Managers (2018), Fast/Forward (2017), Becoming a Better Boss (2013), Reinventing Management (2010), Giant Steps in Management (2007), Inventuring: Why Big Companies Must Think Small (2003), and Entrepreneurship in the Global Firm (2001), as well as over one hundred articles.
Professor Birkinshaw is currently ranked as one of the “Thinkers 50” top thought leaders in the field of Management. He is regularly quoted in international media outlets, including CNN, BBC, The Economist, the Wall Street Journal, the Huffington Post, Bloomberg Business Week and The Times. He is a regular keynote speaker and a consultant to many large companies, such as BP, Dell Technologies, Roche, Tata Group, BMW, Unilever, Enel, and Orsted.
Professor Birkinshaw speaks on the challenges of corporate reinvention and renewal in today’s fast-changing world. Specific topics include: Strategic resilience and agility, corporate innovation, the myths of disruption, building a digital mindset, and the changing nature of leadership in a post-pandemic world.
12-video playlist from part 2
Pre-readings
Slides
Meeting attendees list

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