Lessons for Driving Organizational Success in Transformational Innovations – A Deep Dive
- Ananya Sheth
- Sep 17, 2024
- 2 min read
Updated: Mar 18
with Andy Binns at Mondelez International, Hanover, NJ - Oct 22-23, 2024
This symposium's objective is to better understand the lessons for success in Transformational Innovation in established companies by focusing on five areas
Strategic Ambition
Opportunity Identification (i.e. Hunting Zones)
Scaling
Decision-making (i.e., the Failure to Commit)
Building Support Inside (The Human Dimension)
In this symposium, we take a wider lens based on the overall organizational challenges of implementing a transformational innovation based on the experiences of Change-Logic. In particular, we want to focus on five areas that are grounded in Charles and Mike’s research, discussed in two recent books, published jointly by Mike and Charles. The relevant chapters are referenced below.
Strategic Ambition - Setting a high scale of ambition for the overall innovation agenda and individual ventures. (Chapter 3 Corporate Explorer and Chapter 1 Fieldbook)
Hunting Zones – (a.k.a. Opportunity Identification) Defining and selecting areas of maximum opportunity to realize the innovation ambition (Chapter 2 Fieldbook)
Scaling - Developing a path for assembling the customers, capabilities, and capacity needed to scale a transformational innovation. (Chapter 6 Corporate Explorer and Chapter 13 Fieldbook)
Failure to Commit - (a.k.a. Decision Making and Experimentation) Overcoming the challenges of “failure to commit:” making pivots more expected, standard operating practice (Chapter 5 Corporate Explorer and Chapter 11 Fieldbook)
Developing Social Capital for Transformational Innovation - Building support for innovation agendas inside corporations by developing social capital and neutralizing silent killers (Chapter 10 Corporate Explorer and Chapters 17, 18, and 19 Fieldbook).
Andy Binns
Andy Binns is a co-founder of ChangeLogic - a consulting firm - alongside Charles O’Reilly and Mike Tushman. Charles and Mike have studied transformational innovation over the last 30 years and are leaders in academic research with combined citations of over 210,000.
Andy Binns is managing director and co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. His goal is to help organizations liberate their potential to excite the world with innovation. Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., the IBM Corporation, and Change Logic.
He is the lead author of the new book Corporate Explorer: how corporations beat startups at the innovation game. He won the best article award 2020 for his article, with Charles O’Reilly in the California Management Review –Three Stage of Disruptive Innovation –and has also written for Fast Company, Harvard Business Review, MIT Sloan Management Review, and many other publications. Andy is an Executive Fellow at the Center for Future Organization at the Drucker School of Management, Claremont University, he sits on the Advisory Board of the Atlanta Opera, and has degrees in organization psychology, marketing, and philosophy.
video playlist to be added here post the meeting
Pre-readings (Podcasts)
Corporate explorer fieldbook - Ch-2 - Hunting Zones
Corporate explorer - Ch-3 - Strategic Ambition
Corporate explorer - Ch-5 - Incubation
Corporate explorer - Ch-6 - Scaling
Corporate explorer - Ch-10 - Silent killers of exploration
Slides
Meeting attendees list will be added here post the meeting
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